Business Development MicroMasters Program
About Program
Why Business Development MicroMasters?
Business Development is commonly defined as the pursuit of strategic opportunities for a particular business or organization. Business Development is not just for large corporations, it is a crucial angle for small and medium scale businesses as well. An executive in a Business Development should be responsible for the creation of long-term value through growing customer bases, identifying new business opportunities, opening new geographies, and enhancing commercial relationships. It is such a critical part of any company seeking growth.
Business development teams identify areas of opportunity: new products, new markets, new partnerships, and new distribution channels. It’s critical to start with clear objectives. Business development is a marketing tool, a sales channel, a source of innovation, or a corporate development hub. The MicroMasters course helps you to how identify and build momentum for new initiatives. It gives you the insight needed to build a business development function within your organization. Provides methods to manage a business development team, and shares how to scale the function as your opportunities grow.
Program Content
Business sustainable strategy
-
Introduction to strategic management
-
Analyze your firm’s internal fit
-
The difference between organizational effectiveness and strategy
-
The importance of tradeoffs
-
The value chain
-
Interactions among strategic choices
-
Red Ocean Strategy
-
Corporate Strategy: Explore the tools that help to decide on the scope of the business
-
Generic Strategy I: Become familiar with cost leadership strategies
-
Generic Strategy II: Become familiar with differentiation strategies
-
Blue Ocean Strategy
-
Blue Ocean Strategy: Understand how to create uncontested market space and make competition irrelevant
-
Mapping your firm’s activity system
-
Analyze your firm’s external fit
-
The concept of “value”
-
Industry analysis
-
Your value proposition
-
Strategic Positioning
-
Maintaining your firm’s dynamic fit
-
The origins of your firm’s strategy
-
Drivers of strategy evolution
-
Barriers to organizational change (perception, knowledge, motivation, and coordination challenges)
-
Disruptive technological changes
-
Creating new strategies and initiatives
-
Creating new strategic possibilities
-
Identifying conditions for success for each possibility
-
Designing empirical tests
-
Selecting strategic possibilities
-
Important shifts in mindsets
-
The nature of the sustainability problems faced by businesses
-
The business case for sustainability: Links between sustainability strategy and corporate performance
-
Integrate sustainability concerns into their business strategy? Which tools and techniques may be employed for this?
-
Applied understanding of stakeholder management, non-market environment and issues/crisis management
Business communication
Marketing Commercialization
Growth
Negotiation Mastery
Business leadership
Business Analytics
Student Ratings & Reviews
