Business Development MicroMasters Program

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About Program

Why Business Development MicroMasters?

Business Development is commonly defined as the pursuit of strategic opportunities for a particular business or organization. Business Development is not just for large corporations, it is a crucial angle for small and medium scale businesses as well. An executive in a Business Development should be responsible for the creation of long-term value through growing customer bases, identifying new business opportunities, opening new geographies, and enhancing commercial relationships. It is such a critical part of any company seeking growth.

Business development teams identify areas of opportunity: new products, new markets, new partnerships, and new distribution channels. It’s critical to start with clear objectives. Business development is a marketing tool, a sales channel, a source of innovation, or a corporate development hub. The MicroMasters course helps you to how identify and build momentum for new initiatives. It gives you the insight needed to build a business development function within your organization. Provides methods to manage a business development team, and shares how to scale the function as your opportunities grow.

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What Will You Learn?

  • Identify factors that drive growth, and focus on leadership skills and management systems needed to identify opportunities.
  • Explore tools and techniques in writing practicable business continuity plan.
  • Understand business risk management standards and approaches.
  • Understand the essential steps in developing a project proposal.
  • Explanation & definition of business development and the explanation of the tasks of the Business Development Manager

Program Content

Business sustainable strategy

  • Introduction to strategic management
  • Analyze your firm’s internal fit
  • The difference between organizational effectiveness and strategy
  • The importance of tradeoffs
  • The value chain
  • Interactions among strategic choices
  • Red Ocean Strategy
  • Corporate Strategy: Explore the tools that help to decide on the scope of the business
  • Generic Strategy I: Become familiar with cost leadership strategies
  • Generic Strategy II: Become familiar with differentiation strategies
  • Blue Ocean Strategy
  • Blue Ocean Strategy: Understand how to create uncontested market space and make competition irrelevant
  • Mapping your firm’s activity system
  • Analyze your firm’s external fit
  • The concept of “value”
  • Industry analysis
  • Your value proposition
  • Strategic Positioning
  • Maintaining your firm’s dynamic fit
  • The origins of your firm’s strategy
  • Drivers of strategy evolution
  • Barriers to organizational change (perception, knowledge, motivation, and coordination challenges)
  • Disruptive technological changes
  • Creating new strategies and initiatives
  • Creating new strategic possibilities
  • Identifying conditions for success for each possibility
  • Designing empirical tests
  • Selecting strategic possibilities
  • Important shifts in mindsets
  • The nature of the sustainability problems faced by businesses
  • The business case for sustainability: Links between sustainability strategy and corporate performance
  • Integrate sustainability concerns into their business strategy? Which tools and techniques may be employed for this?
  • Applied understanding of stakeholder management, non-market environment and issues/crisis management

Business communication

Marketing Commercialization


Negotiation Mastery

Business leadership

Business Analytics

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