E-Commerce MicroMaster Program

About Program

Why E-Commerce MicroMasters?

Ecommerce business is growing exponentially and at the same time the number of professionals who are interested in e-commerce courses is getting higher and higher. In this track you will learn how to understand classic e-commerce ideas, and cover all angels of e-commerce policies, operate practices, and resolve disputes.

Build a long-term strategy to assist your E-business in succeeding.
Develop a successful ecommerce marketing strategy that will assist you in reaching your target buyers.
Create critical decision-making frameworks based on both economic and organizational issues.
Recognize how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.
Use Fintech with ease in your payment operations.

Program Content

Digital Product Management

Choose the right product to sell

03:29
Make sure you are able to sell it
Decide the right platform to use
Creating product roadmaps
Taking products from initial. concept through user research, co-creation, and rapid prototyping
Agile and lean management practices for creating software and digital products
Social media and market testing methods
Applying perspective from best practices in platform based strategies
optimization Product line planning and road mapping alternatives
Idea generation, customer needs assessment, co-creation, definition, and validation of minimal viable product (MVP) and allied set up of requirement documents
Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates
How to launch a product and create a go-to-market strategy to champion your product
Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third-party data towards performance
Test Quiz
Assignments
Test By Marwan

Platform Strategy for Business

How to successfully launch and design a business platform
Why platform firms beat product firms and how the structure of platform firms is fundamentally different
Why traditional platform pricing models fail and how to choose a successful pricing model
How to compete in winner-take-all network markets
What is happening in the economy? Why platform firms are fundamentally different from product firms
Components of and design principles of successful platforms
Strategies for solving the chicken-or-egg problem and how to gain critical mass
Why pricing is different in platform markets and how to choose price
How Steve Jobs got it, wrong the 1st time. How to choose what to give away and what to keep
Why product strategies fail for platforms and how to compete in a network market

Strategic Social Media Marketing

How to develop a social media marketing strategy
How to develop and deliver content that engages consumers and is strategically integrated across platforms
How to measure the effectiveness of social efforts
How social media can be used to listen to consumers, monitor their behavior, and engage them in the co-creation of products and services
How to manage social media
Leveraging Networks
Creating Engaging Content
Social Media Listening and Co-Creation
Assessing Social Media ROI

E-commerce logistics

Courier delivery

E-Commerce & FinTech

Student Ratings & Reviews

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About Program

Why E-Commerce MicroMasters?

What Will You Learn?

Program Content

Digital Product Management

Choose the right product to sell

Make sure you are able to sell it

Decide the right platform to use

Creating product roadmaps

Taking products from initial. concept through user research, co-creation, and rapid prototyping

Agile and lean management practices for creating software and digital products

Social media and market testing methods

Applying perspective from best practices in platform based strategies

optimization Product line planning and road mapping alternatives

Idea generation, customer needs assessment, co-creation, definition, and validation of minimal viable product (MVP) and allied set up of requirement documents

Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates

How to launch a product and create a go-to-market strategy to champion your product

Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third-party data towards performance

Test Quiz

Assignments

Test By Marwan

Platform Strategy for Business

How to successfully launch and design a business platform

Why platform firms beat product firms and how the structure of platform firms is fundamentally different

Why traditional platform pricing models fail and how to choose a successful pricing model

How to compete in winner-take-all network markets

What is happening in the economy? Why platform firms are fundamentally different from product firms

Components of and design principles of successful platforms

Strategies for solving the chicken-or-egg problem and how to gain critical mass

Why pricing is different in platform markets and how to choose price

How Steve Jobs got it, wrong the 1st time. How to choose what to give away and what to keep

Why product strategies fail for platforms and how to compete in a network market

Strategic Social Media Marketing

How to develop a social media marketing strategy

How to develop and deliver content that engages consumers and is strategically integrated across platforms

How to measure the effectiveness of social efforts

How social media can be used to listen to consumers, monitor their behavior, and engage them in the co-creation of products and services

How to manage social media

Leveraging Networks

Creating Engaging Content

Social Media Listening and Co-Creation

Assessing Social Media ROI

E-commerce logistics

What is E-commerce logistics?

Impact of E-commerce logistics on customers

E-commerce logistical process

Challenges of E-commerce logistics

Courier delivery

Introduction to the courier industry

Conceptual understanding of the various processes involved in Courier operations

Knowledge of Courier business, Courier segment, and Types of Courier Services

Process Involved in courier operation like – Preparation before delivery, preparation for delivery of the shipment, Performing delivery, and Post-delivery activities

Precautions, steps to be taken in case of accident, missing shipment, Delivery not done, etc

E-Commerce & FinTech

Financial Inclusion

Trust Building

Alternative Financing Options for Businesses

Better behind-the-scenes payments

APIs shape the future

KYC, Refund, and more challenges

Student Ratings & Reviews