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E-Commerce MicroMaster Program

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About Program

Why E-Commerce MicroMasters?

Ecommerce business is growing exponentially and at the same time the number of professionals who are interested in e-commerce courses is getting higher and higher. In this track you will learn how to understand classic e-commerce ideas, and cover all angels of e-commerce policies, operate practices, and resolve disputes.

What Will You Learn?

  • Build a long-term strategy to assist your E-business in succeeding.
  • Develop a successful ecommerce marketing strategy that will assist you in reaching your target buyers.
  • Create critical decision-making frameworks based on both economic and organizational issues.
  • Recognize how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.
  • Use Fintech with ease in your payment operations.

Program Content

Digital Product Management

  • Choose the right product to sell
  • Make sure you are able to sell it
  • Decide the right platform to use
  • Creating product roadmaps
  • Taking products from initial. concept through user research, co-creation, and rapid prototyping
  • Agile and lean management practices for creating software and digital products
  • Social media and market testing methods
  • Applying perspective from best practices in platform based strategies
  • optimization Product line planning and road mapping alternatives
  • Idea generation, customer needs assessment, co-creation, definition, and validation of minimal viable product (MVP) and allied set up of requirement documents
  • Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates
  • How to launch a product and create a go-to-market strategy to champion your product
  • Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third-party data towards performance
  • Test Quiz
  • Assignments
  • Test By Marwan

Platform Strategy for Business

Strategic Social Media Marketing

E-commerce logistics

Courier delivery

E-Commerce & FinTech

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