Entrepreneurship

MicroMasters Program

Level:

Beginner/
Intermediate

Duration:

168 hours

Effort:

4-6 Hours weekly

Language:

Arabic/English

Price:

£ 1999

Why Entrepreneurship MicroMasters?

In a world full of entrepreneurs, each with a potentially innovative business idea. Everest Entrepreneurship MicroMasters will help entrepreneurs acquire the right tools to transform their ideas to reality. This MicroMasters Program from Everest Business School helps entrepreneurs to begin the journey by generating an entrepreneurial mindset and improve how you think about business and capitalize on opportunities whether it’s for a small or large business, family-owned or venture-backed, or a social media entrepreneurship venture. Entrepreneurship MicroMasters helps expose you to fundamental concepts and analytical tools such as the lean startup process to help improve your chance for success.

In Entrepreneurship MicroMasters you will learn about various requirements to become successful as an entrepreneur including conducting opportunity analysis, developing a business plan, starting a small business, acquiring financing to start the company, and scaling the business. An entrepreneur should have a fundamental understanding of business skills such as accounting and finance, marketing, and strategy.

Who is this program for?

Syllabus

  • Assess your personal interests.
  • Set personal goals.
  • Startup Legal.
  • Establish an advisory group.
  • Innovative entrepreneurship.
  • Megatrends.
  • Problem-Solution, Product-Market, and Business Model Fit.
  • Be introduced to the Business Model Canvas.
  • Designing a business model.
  • Types of business model.
  • Corporate entrepreneurship.
  • Develop an organization chart for your business.
  • Corporate entrepreneurship and growth horizons.
  • Entrepreneurship teams.
  • Interview one person you’d like to hire.
  • Innovation & Entrepreneurship.
  • Prototype Thinking.
  • Fundamentals of the Family Business.
  • Importance of family businesses.
  • Family Business Venture: the STEP Model.
  • Entrepreneurial orientation of the family business.
  • Mega trends and Family Office.
  • Ideation and Market Validation.
  • Ideation and Customer Discovery.
  • Market Validation.
  • Value Proposition.
  • Opportunity Recognition.
  • Business Pitch (family and non-family investors).
  • Story Telling- Business pitch.
  • Challenges and perspectives of the family business.
  • Identification of roles in the family business.
  • The business-family-ownership system.
  • Ways of thinking of the family business leader-owner.
  • Structural risk model.
  • Evolution of family business models.
  • Next Generation Development.
  • Next Generation Talent Development.
  • Leadership Model (Orchestration) for Family-Company Dynamics.
  • Family business leadership.
  • Governance dynamics.
  • Business Plan outline.
  • Problem Solving and Systematic Innovation.
  • Market size.
  • Identify the competition for any new competitors.
  • Refine your competitive advantage.
  • Determining Readiness and Market Fit.
  • Marketing. 
  • The customer journey.
  • Development of your company’s “Secret Sauce”.
  • Measure the Cost of Customer Acquisition.
  • Estimate the Lifetime Value of Your Customer.
  • Generating Business and Operating Models.
  • Building winning teams.
  • Financial Plan.
  • Everything you need to know about projections and business models.
  • Articulation of innovation as a growth strategy.
  • Business innovation.
  • From innovation to entrepreneurship.
  • Development of entrepreneurial culture in the company.
  • Corporate entrepreneurship as an organizational strategy.
  • Design of strategies for corporate entrepreneurship and management of intra-entrepreneurship teams.
  • The ecosystem of corporate entrepreneurship.
  • Programs and projects of corporate entrepreneurship.
  • Corporate entrepreneurship in practice.
  • Entrepreneurial Organizations: From Idea to Practice.
  • Assessing Corporate Entrepreneurship.
  • Nature of innovation.
  • Innovation in companies.
  • The principles of innovation management.
  • The culture of innovation.
  • Innovation techniques.
  • Design Thinking.
  • Outcome Driven Innovation.
  • Lean innovation.
  • The relationship between behavioural economics and social change.
  • The psychology of human behavior into economic and policy analysis.
  • The major themes of behavioral economics.
  • Behavioural economics: seven principles for policy-makers.
  • The implications for social policy and social change in a wide variety of domains, including social security, health care, labour, education and social welfare programmes.
  • Behavioral Economics in Your Everyday Life.
  • Behavioral Economics for Entrepreneurs.
  • Social entrepreneurship.
  • Introduction to institutional voids.
  • Entrepreneurial intervention.
  • Charity and sustainable healthcare.
  • Food insecurity.
  • Pricing strategy.
  • Solving complex social problems.
  • Address the problems across the emerging markets, identify points of opportunity for smart entrepreneurial efforts, and propose and develop your own creative solutions.
  • The creation of appropriate metrics for assessing progress and social value, in the fast-growing but institutionally compromised settings of emerging markets.
  • The most growing sectors, HealthCare, online commerce, fintech, infrastructure.
  • Population dynamics.
  • Orientation. 
  • Basic Concepts of Financing.
  • Matching Needs and Seeds.
  • Financing Your Venture.
  • The fundraising journey.
  • Start-up fundraising from pre-seed to exit.
  • Fundraising – Process, outreach, pitching, and negotiating with investors.
  • Pitching to investors – Submit a business plan and pitch for potential investment.
  • The Early Stage Investment Landscape.
  • Sources of Capital for Startups and Corporate Ventures.
  • Valuation & Value Creation.
  • Pitching Investors and Closing the Round.
  • Exiting a Company.

Key Programme Takeaways

  • Overcoming the top myths of entrepreneurship.

  • Performing market research and choosing your target customer.

  • Planning your business logistics, and pitching to customers.

  • Map the Sales Process.

  • Measure the Cost of Customer Acquisition.

  • Present persuasive business ideas written and verbally.

Your Learning Journey

The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn about the track details, materials, assignments, and final project.

On other weeks, you have learning goals set for the week. The goals would include the online interactive lectures and completing the assignments. All assignments need to be submitted within one week.

The programme features weekly live online sessions with industry practitioners who are available to help you clarify your doubts pertaining to the content. Assignments are graded by the program faculty.

Discussion boards are an integral part of each module and provide a forum where participants can interact, share ideas, and ask questions.

Live webinars with Everest Business School provide opportunity for additional instruction as well as Q&A sessions for the group.

The Programme Support team will follow up over emails and phone calls with learners who are unable to submit their assignments on time or have any other concerns during the learning journey till sending the MicroMasters’ final grade.